![\"\"](\"https:\/\/globalautosources.com\/wp-content\/uploads\/2024\/02\/HORWIN-Press-Release-at-EICMA-2023_-Motorcycle_Industry_MGEA-CHINAMOTOR._03-768x576-1-300x225.jpg\")
<\/p>\nHORWIN, Leading E-Moto and mobility innovator, launches ground-breaking product development programme and design partnership with\u00a0 one of the world\u2019s top custom bike builders, Arjan van der Boom, at EICMA 2023.<\/p>\n
<\/p>\n
The new rider-led design and development initiative, called Project Horizon, will bring together Europe\u2019s riders and mobility innovators with HORWIN\u2019s designers and engineers to explore, test, and develop breakthrough products.<\/p>\n
To co-lead the charge, HORWIN has partnered with Arjan van der Boom, the founder of Ironwood Custom Motorcycles. Known for his custom caf\u00e9\u00a0 racers and vintage builds for celebrities, Arjan will team up with HORWIN\u00a0 and riders across Europe to bring his passion and expertise to develop new e-moto concepts and products as co-leader of Project Horizon. The \ufb01rst project to come out of Project Horizon will be a limited edition of HORWIN\u2019s high-performance e-scooter, the SENMENTI 0.<\/p>\n
![\"\"](\"https:\/\/globalautosources.com\/wp-content\/uploads\/2024\/02\/HORWIN-Press-Release-at-EICMA-2023_-Motorcycle_Industry_MGEA-CHINAMOTOR._05-768x576-1-300x225.jpg\")
<\/p>\n
First previewed at EICMA \u201922 in prototype form and boasting\u00a0EV category-defying performance specs, HORWIN has been re\ufb01ning the \ufb01nal SENMENTI 0 design and ramping up its production facilities in China.\u00a0HORWIN announces the selling price for SENMENTI 0 from \u20ac 14.900,-\u00a0excluding VAT and began taking pre-orders at EICMA 2023.<\/p>\n
![\"\"](\"https:\/\/globalautosources.com\/wp-content\/uploads\/2024\/02\/HORWIN-Press-Release-at-EICMA-2023_-Motorcycle_Industry_MGEA-CHINAMOTOR._06-768x576-1-300x225.jpg\")
<\/p>\n
The custom-tuned addition of the SENMENTI 0 will start delivering in 2024. Europe\u2019s riders will also have a chance to participate with Arjan on the custom SENMENTI 0, by\u00a0joining the Project Horizon programme.<\/p>\n
![\"\"](\"https:\/\/globalautosources.com\/wp-content\/uploads\/2024\/02\/HORWIN-Press-Release-at-EICMA-2023_-Motorcycle_Industry_MGEA-CHINAMOTOR._02-768x512-1-300x200.jpg\")
<\/p>\n
HORWIN\u2019s Project Horizon marks the \ufb01rst time in the EV and e-moto category history for a company to openly engage the rider and mobility community in its product development.<\/p>\n
Some of Project Horizon\u2019s community activities will include:<\/p>\n
Mr. Wendsor Zhou, Founder and CEO of Horwin Group explains: \u2018 Project Horizon is a natural extension of our mission to accelerate society\u2019s journey to a sustainable future \u2013 working together with the rider communities to improve two-wheeled mobility\u00a0while reducing its impact on the\u00a0environment.<\/p>\n
Mr. Kevin Liu, Co-Founder & COO of HORWIN Group adds, \u201cTo create products for the sustainable future, we must defy the old, closed system of developing products in isolation of the riders and the communities that will bene\ufb01t from them.\u201d \u201cWe\u2019re partnering with experts and riders like Arjan who bring a fresh perspective to products, and with mobility innovators to\u00a0\u00a0\u00a0ensure that our work goes well beyond making better products to making\u00a0\u00a0the world around us better overall.\u201d<\/p>\n
![\"\"](\"https:\/\/globalautosources.com\/wp-content\/uploads\/2024\/02\/HORWIN-Press-Release-at-EICMA-2023_-Motorcycle_Industry_MGEA-CHINAMOTOR.-768x512-1-300x200.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"