Recently, Shanghai FELO Technology Co., Ltd. (FELO brand) (hereinafter referred to as “FELO Technology”) announced that it has completed A+ round of financing.FELO technology obtained the strategic investment from the international large motorcycle manufacturer Guangyang (KYMCO) in 2020. After the investment of many institutions such as Guojin dingxin Capital and Chentao Capita,which is the subsidiary company that corresponding to Zuoyu Capital and Guojin Security in 2021, the company once again received a capital support of tens of millions CNY. This round of investment is led by Zuoyu Capital and followed by Jinkun Capital of Huzhou South Taihu Development Area. After this round of financing, FELO technology will increase research and development investment, set up Huzhou production line, improve the construction of domestic and foreign sales network and accelerate the pace of development in the field of electric motorcycle.
1.The new force in electric era
FELO Technology founded in 2019,focus on the research and development,production and sales of electric motorcycles.Its subcidiary electric brand is FELO.
In order to create the perfect product, the FELO team has invested huge energy in product research and development. The FELO FW-06 offers an unparalleled experience in both overtaking and acceleration. To achieve this effect not only requires a reliable controller algorithm, but also the automatic torque management system ATS that developed by FELO Technology. At present, the FELO team has successfully overcomed the bottleneck of some core technologies such as battery pack, efficient transmission and high-performance car body.
The establishment of the automotive electric industry chain has paved the way for the development of electric bicycles. At present, 70% of the parts of FELO come from the industrial system of new energy vehicles. The core competitiveness of FELO is not in batteries, motors or a single component, but is the product concept which is far ahead of other players in the industr.For FELO, only the overall control of the product, the systematically integration of the supply chain and the continuous grinding of product details can give birth to authentic and reliable e- motorcycle products.
“To be a leading e-motorcycle design company in the world”, although it is only a jokethat put forwarder by the founder Zhang Jingyi, it also the true portrayal of the entireFELO team. FELO Technology, formerly known as the domestic motorcycle design company “FELO design”, has accumulated many years of experience in product design.
2.The foresighted global layout
Zhang Jingyi, the founder of FELO Technology said that was really important to take the European market as the first step in the global strategy. On the one hand, the relevant regulations in the European market are relatively sound, the users pay more attention to product’s quality and performance, which can help the company to obtain market feedback quickly and to improve the product further.On the other hand, the layout of the European market is conducive to accumulating FELO’s brand power, then can explore the emerging markets such as Southeast Asia better.
The ultimate goal of FELO Technology is to supercede the traditional motorcycle and transform the motorcycle from durable consumer goods to fashion consumer good.The company will nourish the establishment of “Fei chain” upstream and downstream supply chain to achieve the new-energy motorcycles and therapid iteration between software and hardware,in order to establish a high-end e-motorcycle brand and set them as the overall competitiveness, aim to become the industry leader.
Since last year, FELO Technology has joined hands with Gresini Racing Guinness to form FELO Gisni MotoE Team to enter the World’s highest level of electric two-wheeller competition currently- MotoE (FIM Enel MotoE World Championship, namely the world E-motorcycle Championship). At present, FELO has won many championships and podiums in MotoE continuously and has already become the head brand of high-end high-performance e-motorcycles in Europe.
The trinity layout of research and development in Southeast Asia localization is also the key point of FELO technology in the following development. With the development of the entire industry, FELO Technology is also constantly optimizing its supply chain system and R & D structure with gradually reducing the cost of high-end e-motorcycle products. In the future, it will launch high-performance and cost-effective product series that are more suitable for the Southeast Asian market. At present, FELO has a number of products under research.With the landing of the latest round of financing and the putting into production in commission of the plant in Huzhou in the furture, FELO has been ready for the arrival of the e-motorcycle wave.
Zhang Jingyi,the founder of FELO technology said: In the wave of new energy, the most able to lead the new era are definitely Chinese enterprises, we have a great opportunity in Chinese enterprises, we must seize this opportunity and strive to become a new head enterprise in this industry.