“Cooperation and Mutual Benefits Harmonious Development”-China Motorcycle and E-vehicle Brand Walks in Milan and Approaches the World promotion activities have been launched officially.

On November23^rd, 2021, EICMA with 107 years history has opened grandly. As the world’s top event in the field of two-wheeler, this Milan exhibition brings thousands of well-known two-wheeler enterprises around the world together to showcase products. Among them, the “China Brand Fair” composed of *ARIIC, CFMOTO, CYCLONE, DAYNG, DAYUN, QJMOTOR, SENKE, TAOMOTOR, TEYIN, VOGE, ZNEN, ZONTES and other well-known electric vehicle enterprises such as* AIMA, OKAI, SUNRA, TAILG, TROMOX and YADEA, have also made a strong appearance at this grand event under the overall leadership of the Trade Development Bureau, Ministry of Commerce, P.R CHINA, showing the graceful demeanor of China’s two-wheeler industry to the world and proving the strength and charm of China’s intelligent manufacturing with the world!

Δ press conference scene picture of the booth 

Walking in Milan and approaching the world, showing the strength and charm of China’s intelligent manufacturing to the world

On the morning of November 24^th, Italy time, the “Cooperation and Mutual Benefits Harmonious Development” and the China Motorcycle and E-vehicle Brand Walks in Milan and Approaches the World promotion event sponsored by the Trade Development Council, Ministry of Commerce, P.R CHINA and organized by China Chamber of Commerce for Import and Export of Machinery and Electronic Products has been held atthe new exhibition center in Milan, Italy.

Commercial Counselor Ms. Shu Luomei of the Consulate General of China in Milan, Deputy Director General Mr. Chen Huaming Trade Development Bureau of the Ministry of Commerce, Secretary General Mr. Guo Kuilong of China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the president of EICMA Mr. Pietro Meda and other leaders have attended this press conference and delivered speeches.

Δ Commercial Counselor Ms. Shu Luomei of the Consulate General of China in Milan

In her speech, Commercial Counselor Ms. Shu Luomei said that in the face of the severe challenges posed by COVID-19, China and Italy have supported each other and worked together to fight the pandemic, deepening mutual trust and writing another great mark in the history of China-Italy relations.

Δ Deputy Director General Mr. Chen Huaming Trade Development Bureau of the Ministry of Commerce

Deputy Director General Mr. Chen Huaming introduced that in the first nine months of this year, bilateral trade reached USD 53.494 billion, grew 36.27% year-on-year. Specifically, China’s export to Italy totaled USD 30.663 billion, grew 29.05%, and the import from Italy reached USD 22.831 billion, grew 47.32%. China remains Italy’s second largest trading partner. He said that the extensive participation of Chinese two-wheeler brands in EICMA 2021 is a practical, innovative and significant move to promote economic and trade exchanges and cooperation between China and Italy against the backdrop of the pandemic. China is ready to keep moving forward through the similar cooperation, continue the bilateral win-win cooperation and advance practical cooperation in all areas under the guidance of the Belt and Road Initiative, to make greater contribution to deepen China-Italy exchanges.

Δ Secretary General Mr. Guo Kuilong of China Chamber of Commerce for Import and Export of Machinery and Electronic Products

Secretary General Mr. Guo Kuilong pointed out in the speech that the two-wheeler industry is closely related to people’s daily life. China provides a large number of safe, reliable and high-quality two-wheeler vehicles for consumers around the world every year. In the meantime, China’s two-wheeler brands have also come to the fore in the global two-wheeler industry, with internationally renowned independent brands such as CFMoto, Loncin, Qianjiang, Sunra, and Yadea. Through the platform of EICMA, many Chinese exhibitors enter the Italian and global markets every year. He has said that the CCCME will actively play the channel and industry advantages and strive to promote the exchanges and cooperation between the enterprises of the two countries to a wider field and a higher level.

Δ the president of EICMA Mr. Pietro Meda

As the host, Mr. Pietro Meda, the president of EICMA  has expressed his gratitude to the Consulate General of China in Milan and the leaders of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products  for their attention to EICMA, and praised the achievements made by the Chinese intelligent manufacturing industry represented by the two-wheeler travel industry. At the same time, he also hopes that more excellent China two-wheeler enterprises can come to EICMA and share the development opportunities with the Italian and even the global industry in the future.

As we all know, the pandemic has had a profound impact on economic and trade exchanges between countries and regions around the world. The China Motorcycle and E-vehicle Brand Walks in Milan and Approaches the World promotion activities has built a bridge for communication between China and Italy and even the global travel industry in such a special period. It will undoubtedly bring positive demonstration effects to the creation of ways of economic and trade exchanges between countries in the future under the pandemic.

“China Top Motor & E-vehicle Brand” shines in Milan, the debut of many flagship new products attracts attention

During the press conference, outstanding domestic two-wheeler brands such as YADEA, TROMOX, TEYIN, ARIIC and so on have also appeared on the stage to share the development ideas of their respective brands with the global industry and bring their flagship new products.

Δ Ms. Wang, brand representative of Yadea 

YADEA has showed the all-round intelligent lithium electric vehicle Y1S for enterprise users at the site and said that as the world’s leading brand of electric two-wheeler, Yadea has been committed to providing users with a comfortable riding experience. The launch of Y1S represents Yadea’s relentless pursuit of specially designed and developed to meet the needs of different commercial vehicle applications.

Δ Mr. Fabio Lucarini, the representative of TROMOX

TROMOX has represented two intelligent e-vehicle products and hoped that they can take “product innovation + core technology R&D + international brand” as the model to become a high-tech enterprise in the industry and provide more people with intelligent, environmental-friendly and interesting ways of travel.

Δ Mr. Pekarek Fernando, the representative of TEYIN

TEYIN has brought the VOX125 which is a very classical 125cc product and has been sold well in the European market for years. TEYIN has said that they will adhere to the R&D and manufacturing of motorcycles with various displacement from 50CC to 350CC, hoping to bring more reliable motorcycle products to global users.

Δ Mr. Leandro Martin Guembe from ARIIC

ARIIC has brought the first product Chinf318 at the site and said that they will adhere to the perfect design and the attitude of product details and quality to the extreme, so that consumers can feel the beauty of industrial design and the pleasure of the quality from every product of ARIIC.

From fuel vehicles to electric vehicles, from civil models to commercial models, from classic products to innovative products. It can be said that China’s two-wheeler travel industry with the advantage of the world’s top whole industry chain, is bringing more creative, advanced and diversified product technology solutions in the new era of global transportation which is highly concerned by the global industry and users. It also attracts Italian Radio and Television, ANSA, Bloomberg News, AP, AFP, Yahoo and other global media.

Δ Press photo of guests at the press conference

Adopting multiple measures to coordinate domestic and foreign exchanges in real time and creating a new model of negotiation between China and foreign countries under the pandemic

As we all know, this EICMA is the first since the outbreak of the COVID-19 which naturally attracts more attention from the industry. But considering the epidemic prevention and control policies, many brands are unable to arrange staff for presentations and communication.

Δ The group photo of guests and enterprise representatives at the conference

In view of this, the organizers of the event hired professional translators and service personnel to connect with the site during the exhibition, to provide services for the communication between the audience and brand enterprises. At the same time, the organizers will continuously adopt the B2B online matchmaking mode to match supply and purchase and conduct business negotiation via Zoom which will further guarantee the display effect of enterprises.

In the Chinese 14^th Five-year Plan, it is not only clearly puts forward the call for a strong scientific ,technological and a manufacturing country, but also sounds the clarion call to encourage national manufacturing enterprises to go abroad and build world-class enterprises. Taking advantage of this EICMA as a global platform to hold the “Cooperation and Mutual Benefits Harmonious Development”-China Motorcycle and E-vehicle Brand Walks in Milan and Approaches the World promotion activities is undoubtedly a positive respond to relevant national policies and also to achieve high-quality development for the national manufacturing industry to “go out, walk in and integrate” under the dual-cycle development strategy, create an innovative model with great reference value, and show a more dynamic, charming and creative new style of Chinese national intelligent manufacturing to the world.

*The brands in this article are listed in alphabetical order