Evolution from Streamlined to Sharp Look

EICMA 2022–Live Report from MEGA CHINAMOTOR

Foreword: After COVID-19 impact over three years, EICMA 2022 has attracted the special attention. There are 1300 brands from 45 countries attending this exhibition. In addition to the well-known international motorcycle brands from Europe, North America, and Japan, there are many Chinese emerging brands attending the exhibition, including CFMOTO, KOVE MOTO, TAILG, Davinci Tech, TROMOX, and the frequent attender, YADEA.

A sharp look is the trend

After the popularity of streamlined body for ten years, it’s amazing that the models with sharp lines returned to this stage this year. Under the background of widely popular retro motorcycles, it is a surprise that these brands highlighted personalized needs, which will lead the new trend. (4 avant-garde and sharp models)

Retro is still the mainstream style

There is no doubt that retro motorcycles are still the mainstream. The rebirth of some models represent the retrospect for history and the nostalgia for the good times. (5 classic retro motorcycles)

Important Brands Releases

DUCATI

Chairman of Ducati Motor Holding S.p.A, Federico Minoli: Ducati is a unique motorcycle brand. Ducati makes high-performance toy with enthusiasm and dedication. Ducati does not build motorcycles for the market, but for passion. Every Ducati motorcycle has its history, style, performance and technology, which is incomparable for other brands.

Ducati has built an enduring motorcycle heritage through over 50 years of excellent engineering, race testing and Italian-style design. Ducati motorcycles are what avid riders are always dreaming for.

The 2022 Superleggera V4 is the only superbike in the world with full load-bearing capacity. The model are made of carbon fiber, titanium alloy and other composite materials, including its frame, subframe, swingarm and wheels. Therefore, it has unparalleled stability and braking performance. It can run greater inclination at bends.

CFMOTO/ZEEHO

Among Chinese moto manufacturers, CFMOTO is an outstanding global brand in the Europe and US, South America, Australia and Africa markets. The brand connotation of advocating freedom, showing individuality and pursuing happiness has been unanimously recognized by users around the world, which has also created a broad space for the long-term development of CFMOTO.

On December 8, 2020, CFMOTO released its new energy sub-brand ZEEHO in Beijing, a global trendy technology brand that is not limited to travel, creating a high-end trendy travel experience though the Tech Driven design language.